Mattel and Milestone, a leading global racing game developer, are launching the Hot Wheels Unleashed Design Battle today. The best vehicle look for the Hot Wheels classic Rodger Dodger™ is being sought in a competition exclusively for the global community of the arcade racing game of the same name, which has sold over a million copies worldwide.
For over 50 years, Hot Wheels has been pushing the limits of automotive performance and vehicle design – and beyond! It celebrates designers and engineers whose tireless passion, unlimited vision and endless hours of brawn drive the development of the perfect automobile. Today, Hot Wheels is honoring this inventive spirit in digital form with the start of the “Design Battle”. The contest runs from January 14, 2022 to February 14, 2022. Entrants design a livery for the Hot Wheels® Rodger Dodger™ die-cast model directly in-game using the Livery Editor. The victorious Rodger Dodger will be transformed into a real Hot Wheels toy (1:64 scale) and will be available worldwide in December 2022. The winning look will be determined by a special jury: world-class designers from Mattel choose the winner! The winning look will be determined by a special jury: world-class designers from Mattel choose the winner! • Ted Wu – Vice President and Global Head of Vehicle Design
• Bryan Benedict – Director of Product Design, Mattel
• Dmitriy Shakhmatov – Head of Product Design, Mattel
• Jerry Thienprasiddhi – Lead Graphic Designer, Mattel The design contest rules and FAQ are available here: https://hotwheelsunleashed.com/en/hot-wheels-unleashed-design-battle-terms-and-conditions
full throttle! Design champions show how it’s done
To stimulate community creativity, international artists Van Orton Design and Oskunk have designed their own unique Rodger Dodger vehicles for the game. Van Orton Design, the Italian creative twin duo, redesign pop culture brands and icons in unique, colorful and geometric ways. Her art is known all over the world thanks to amazing collaborations and prestigious exhibitions. Oskunk is a French pop artist with a distinctive style: his creations, characterized by his technique full of creativity and uniqueness, are well known in the gaming and pop culture community.
The Hot Wheels Unleashed Design Battle starts today and is available on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One and Steam.
Hot Wheels is the best-selling toy in the world* and has proven its global influence with legendary designs for more than 50 years. Today, Hot Wheels has evolved into an international powerhouse franchise, impressing fans around the world with immersive live and virtual events, coveted consumer products, and high-profile collaborations. The YouTube channel shines with stellar reviews while selling 16.5 Hot Wheels speedsters every second. To date, more than 8 billion cars have been sold. The brand is becoming increasingly successful in the digital gaming sector, both in the mobile gaming sector and on consoles and PCs. * Source: The NPD Group/ Retail Tracking Service, US Dollar Sales, January -December 2020 What do you think? I love it! I love it! Not so great! Not so great!
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