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SDSU Spring Semester Marketing Certificate Courses Begin



SDSU’s College of Extended Studies is offering the first two spring semester classes in its career-enhancing Professional Certificate in Marketing program – designed for those in a junior marketing position, businesses owners managing their own marketing, and those aspiring to a new career.

“Defining and Positioning a Brand” will be held 6 to 9 p.m. on Mondays, Jan. 30 to Feb. 20. In this fast-paced course, students learn how to differentiate their company from the competition, how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus, and how consumer perceptions are formed from brand execution, advertising, and marketing communications. Instructor Lisa Girolamo started Connect::Digital in 2014 to bring omni-channel media and marketing to the mid-size market. Registration is $329.

The second class, “Increasing Traffic to Your Website” will be held 6 to 9 p.m. on Thursdays, Feb. 2 to March 9. This introductory search engine optimization (SEO) course provides the tools and basic knowledge to increase website traffic. Students will learn about the four main pillars of SEO: website architecture, content, authority (links), and engagement; and have working sessions with real-life websites. Instructor Cassandra Gucwa is a SEO and digital marketing consultant for iProspect. Registration is $369.

SDSU's College of Extended Studies and SDX – San Diego's premier media, marketing and technology organization for brands, agencies, publishers and startups – joined forces to offer this up-to-the-minute program. Students learn skills and multi-platform strategies they can apply immediately from San Diego-based instructors who are recognized thought leaders and innovators. For a schedule of classes and more information, visit neverstoplearning.net/marketing, send an e-mail to marketing.ces@sdsu.edu, or call (619) 594-2 ...

News Release: SDSU Spring Semester Marketing Certificate Courses Begin
Submitted on: January 26, 2017 11:19:08 PM
Submitted by: Steve Dolan
On behalf of: ces.sdsu.edu/marketing
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