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SDSU Offers Marketing Courses in October



San Diego State University’s College of Extended Studies is offering two October courses in its Professional Certificate in Marketing program.

“Social Media Strategies for Business,” will be held from 6 to 9 p.m. on Tuesdays, Oct. 4 to Nov. 1. The course includes an in-depth study of how businesses and organizations use social media tools as part of their communications programs. Students will learn how the most popular applications in the social media arena can be used to accomplish marketing goals and build awareness for their organizations. Instructor Alex Cameron is the founder & CEO of Signature Social Marketing Consulting. Registration is $319 for SDX members and $329 for the general public ($349 after Sept. 24).

The second class, “Mobile Marketing,” will be held from 6 to 9 p.m. on Wednesdays, Oct. 19 to Nov. 9. In this course, students will learn how to effectively use mobile platforms, such as smartphones, tablets, and iPads, as key tools in optimizing their mobile marketing strategy. They’ll also discover how to integrate social and traditional marketing into their mobile efforts and effectively increase audience engagement. Instructor Keith Lovgren is director of Conversion Rate Optimization at InternetMarketingInc.com.

Registration is $299 for SDX members and $309 for the general public ($329 after Oct. 9).

SDSU's College of Extended Studies and SDX – San Diego's premier media, marketing and technology organization for brands, agencies, publishers and startups – joined forces to offer this program featuring the very latest information. You'll learn skills and multi-platform strategies you can apply immediately from San Diego-based instructors who are recognized thought leaders and innovators. For a schedule of classes and more information, visit neverstoplearning.net/marketing, send an e-mail to marketingcert@mail.sdsu.edu, or call (619) 594-2 ...

News Release: SDSU Offers Marketing Courses in October
Submitted on: September 21, 2016 05:55:18 PM
Submitted by: Steve Dolan
On behalf of: www.ces.sdsu.edu/marketing
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