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In the name of start-up companies on this matter, foreigners founders brain opened, opened and opened



After then, you can use the " cake Science and Technology ( Cake Technologies ) " pay bar tip, the " carrot feeding help ( Carrot Fertility ) " in the diagnosis and treatment of fertility problems, use the " pie Insurance ( Pie Insurance ) " to get your workers' compensation .

And this is not over. " Maitreya city ( Fat Lama ) " will help you get conveniently tool, " greedy badger ( LunchBadger ) " to provide cloud services management for you, " purple squirrel ( Purple Squirrel ) " that you can employ to address the needs of the network.

Have you found any of these routines? "Related words", "food", "flora and fauna" have become the regulars when the founders named their companies.

These are just some of the main ways of naming companies in the enterprise (seed round stage start-up) in Crunchbase (our TC's corporate database). This time, we surveyed more than 1,000 start-up companies of $ 200,000 seed round size (and above) in the past nine months.

The survey data also for earlier start-up company named preference for observation and analysis of an optimization. We found that the nomenclature of the time was dominated by "Name + AI", popular words and cave phrases.

Nowadays, a large part of these methods are still out of date, while others are not. It is still commonplace now to put the "AI" at the end of the company name, but to some extent it is far worse. Although the cave passages are still very popular, they are not as hot as before.

In the meantime, other naming styles are coming and going. Without further ado, let's have a taste of what is the "trend" now and in the future.

Take an unusual step
"Related words" Named party is fully expanded, and gradually penetrated into more industries. Last year, we noticed a lot of chat robot research and development start-up companies have joined the ranks. Recently, other such as insurance, legal marijuana, finance and science and technology and many other areas and it has incoming.

And this method is also constantly "evolution", embarked on the "technology flow" path. As mentioned earlier, "XX Small Loan" (a nagging rage in the 1880s) now ranks only 12,982 in common names . Another way to " XX housekeeper ( Fritz ) " ((nineteenth century popular over the way), then lined up in the last year 4732 .

In addition to these, we can also see "potential shares" such as "homophonic method".

It is in stark contrast to the "related party" party and has shown great interest in the current buzzwords. "Summer wow (Ava)", "Ya when (Aiden)" ··· were popular list has a decent ranking in. What is even more clever is that some seemingly random names even have an indissoluble bond with their industries. "Herb" has become a marijuana dialect, "small loans" have also become "exclusive" noun.

It is worth mentioning that there are many companies that use the "name + industry" approach. As we know, "Trader Joe's" and "Sam's Club."

In the name of food
Recently, food names are also favored by startups. Of course, this is nothing rare, and had a long time before the scenery. For example, today's most valuable technology company - "Apple (Apple)", after the choice is the name of the fruit.

But these "food" companies (to take an analogy of an apple, for example) have not set foot in the food industry. The $ 3.6 million seed round "Carrot Infant" is an insurance strategist who solves child-rearing problems for employees. " Bagel (MoBagel) " is a data field of science startups. "Health care parsley (Parsley Health)" is a provider of such private care providers ??? list there very long.

In any case, there is one very obvious benefit of naming foods - they have no special meaning and do not cause unnecessary infringement disputes. At the very least, vegetables and pastries will not sue you for using their name.

Animal mobilization
From a trademark standpoint, it is wise to use animal names. What's more, animal names can make logo design more content.

This may explain, to some extent, why "startups" (whether for C-or B-end companies) name the word " animal army ." These names tend to be more "rude": a descriptor is added directly to the name of an animal.

And these startups have a large number of "virgin land" not yet reclaimed, there are still a large number of vacancies in the animal list.

Of course, for most "animal" startups, their mascot does not have a half-dime relationship with their business. " Hippo lending ( MortgageHippo ) " clearly do not want them to come hippo loan, "purple squirrel" is not the intention of the user who long bushy tail, big elf.

However, we should also pay attention to the appropriate use of "animal kingdoms". On the "Hippo lending" and " Hippo Insurance ( Hippo Insurance ) " concerned, they are just appear shortly.

Other "potential shares"
Another interesting trend is that we can see that there are many startups in the insurance industry that are in the forefront. In the past few years, the amount of financing insurance startups substantial growth , these new faces trying to reconstruct the face of new industry to attract Millennials. So you can see the "Oscar of people risks", "Lemonade real estate", "zebra financial management" and so on ???

However, most of these new faces are backed by insurance giants. These centuries giants exude an authentic atmosphere from the inside to the outside. So calm in the traditional giants emerging hand in the insurance business this matter.

In addition to these, the use of polysemous words can be considered a "potential stock." Over the past few years, " Fuzzy " and " Mush " have received good financing.

And catch up with this train is still not too late. According to an analysis revealed by Crunchbase, there are still a large number of related names to be undecided.

https://www.area19delegate. ...

News Release: In the name of start-up companies on this matter, foreigners founders brain opened, opened and opened
Submitted on: February 24, 2018 05:21:34 PM
Submitted by: Sudip Saha
On behalf of: techcrunch.cn/2018/02/11/startups-are-still-making-weird-name-choices/
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