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Digital marketing is the promotion of goods, services and brand names using electronic devices such as computers, laptops, mobile smart phones, game consoles etc. with the help of the internet to reach potential customers and prospective business partners.
Social media is revolutionizing the way entrepreneurs and business owners market their businesses. In a world where over 1 billion people use social media on a regular basis for socializing and business purposes, there is need for every working professional to be familiar with at least the core tenets of Social Media Marketing.
Digital marketing is viewed as an in-bound marketing system, while traditional marketing is viewed as out-bound marketing system. People are consuming digital content on a daily basis. Very soon, traditional marketing platforms will disappear totally, and the digital market completely takes over.
Advantages of Digital Marketing
• Digital marketing is cost effective.
• Digital marketing is consumer-driven.
• Digital marketing is time effective.
• Digital marketing has rich contents.
• Digital marketing campaigns have longer shelf lives.
• Digital marketing connects you with potential consumers and prospective business partners on the internet.
• Digital marketing generates higher conversion rates.
• Digital marketing makes you look professional.
• Digital marketing goes from planning to execution more quickly.
You can reach a larger audience in a shorter time-period. Technological advances have resulted in considerable terms of the customer-base of traditional marketing agencies & departments. People have moved on to tablets, phones, and computers, which are the areas where digital marketers have gained the most ground.
Every year more and more businesses give up traditional advertising methods and focus on SEO, Google Adwords or Social Media spending huge money on these resources. This is the reason why the market gets increasingly competitive and big players get ahead of little companies. Today, your digital footprint is much more important than the physical footprint of your business. Digital marketing campaigns are critical for every business these days. Like everything when it comes to business, the more thought you put into your content and your media, the better results you will get. The elements above are ones that should not be left out of any digital marketing campaign and they are ones that you can’t afford to miss. The right time to take a good look at your marketing strategy is right now. Ask yourself if you could be doing better in one of these areas. If the answer is yes, be sure to address that issue right now.
How to build a good reputation? Make sure that you communicate with your customers and everyone who interacts with your company through website, e-mail, Social Media. Answer any doubts, offer help and make sure you build a long-lasting relationship with your customers.
Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.

Composed by CCIT ACADEMY – http://www.ccitacademy. ...

Submitted on: February 17, 2017 12:52:43 PM
Submitted by: CCIT ACADEMY
On behalf of: